1/27/2005
   slide 10
More and More Creation
•“aura” of original increased not only by seeing it in art books, but
•You can get a poster, a mug, a mouse pad. (can be done with just photographic reproduction)

•But also go online. Unlike big coffee table book, seeing the images is free online.

•Vatican web site online with images gets over 50 million hits/month.
www.vatican.va

Image Economy: In a book the image doesn’t replicate itself—on the Web it does.
•Over 100 versions online (Google image search) and many more with regular search
•But are they “legal”?

You can’t just make a mousepad with this image—you need to license it. Gift-o-polis probably did pay photo rights money, but what about the art history students who copy the image for their personal use? What is legal and how can anyone stop  the proliferation of image once it’s in digital form?
Can you download this image and alter it for an art project?

 Vatican uses it as a graphic to advertise itself!
http://mv.vatican.va/3_EN/pages/MV_Home.html


who owns what and what rights do you have to use, change, distribute digital images : as an artist, teacher, reporter, or business?
Huge stock photo agencies have emerged on the Web and it costs money to use their images… it’s virtually impossible to find good photos of people for free on the Web because you need permission from the people.

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SOURCES
 http://www.giftapolis.com/creatofadmic.html
http://www.cbsnews.com/stories/2003/06/24/tech/main560158.shtml