1/28/2004   slide 14
Visual Methodologies--Framework
•Approach
1.Take images seriously – including “everyday” materials
2.Consider the social context in which the image was made and is viewed –Semiotics frequency does this, not always.
3.Consider your own “ways of seeing”
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Obviously there’s more to understanding these images than just knowing the dog symbolized fidelity. They were made at different times, for different purposes, in different social contexts. This affects how we “read” them.

Arnolfini wedding … Renaissance, northern Europe, marriage, church, religion, role of oil painting, who would have one in their home, cost, etc.

Cosmo cover: sell advertising space, wide distribution, many to see (vs. in someone’s house), cheap to purchase, material that will disintegrate, etc.

This is not rocket science—art historians have been considering the context in which artifacts were made for a long time.

And even the icon-filled Renaissance painting has meanings that are not immediately obvious—we can examine what is says about each gender’s role in the marriage it describes,

What reading can we give to the Cosmo cover? Why is the woman depicted this way? How is it different from the Arnolfini wedding woman? What “message” is the magazine trying to send to its viewers? How do the image and text work together to influence each other and their meanings? Etc.

Both images are selling: religious tradition, devotion to marriage as sanctified by church vs. selling products using thin veneer of glorification of self, sexuality—would you like to see yr mother, sister dressed like this. Girlfriend? Dress codes in high school – what is acceptable (bare midriff, etc.)