1.Take images seriously –
including “everyday” materials
2.Consider the social context in which
the image was made and is viewed
3.Consider your own “ways of
seeing”
–
Our conclusions
about what is a sign and what it denotes or connotes have to with our way of
seeing and may be quite different for someone else.
Important ask of
yourself when analyzing images or reading someone else’s analysis!
Our own culture,
experience,personal background,
and beliefs will affect the way we see things—what we consider the
signs and signifiers to be, how we interpret their interrelationsand whether or not we will
“get” the code.
To mathematicians,
little squiggles are a powerful notional language. For artists, styles and
media immediately indicate different time periods and intents, etc. To a
color blind person