1/28/2004   slide 22
Visual Methodologies--Framework
•Approach
1.Take images seriously – including “everyday” materials
2.Consider the social context in which the image was made and is viewed
3.Consider your own “ways of seeing”
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Our conclusions about what is a sign and what it denotes or connotes have to with our way of seeing and may be quite different for someone else.

Important ask of yourself when analyzing images or reading someone else’s analysis!

Our own culture, experience,  personal background, and beliefs will affect the way we see things—what we consider the signs and signifiers to be, how we interpret their interrelations  and whether or not we will “get” the code.

To mathematicians, little squiggles are a powerful notional language. For artists, styles and media immediately indicate different time periods and intents, etc. To a color blind person

SOURCES
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