1/28/2004   slide 25
Ideology
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•Semiotic analysis often used to expose ideologies
•“Ideology is knowledge that is constructed in such a way as to legitimate unequal social power relations…” VM p70
•Determines what one can say, know, and do—not just by making rules or laws but by shaping what one perceives as natural and real.
•We all participate in ideologies
forestsoldiers.jpg
Lenin was, Lenin is,
Lenin will live!
V. S. Ivanov
President Bush with Defense Secretary
President Bush with Defense Secretary Donald Rumsfeld
Semiotics analysis often used to expose underlying ideologies

and much of culture theory/visual studies has Marxist inspiration or concerns, even when Marx not explicitly mentioned.
Thus issues of class, the evils of Capitalism, etc. often play a role in theoretical analyses. Workers are oppressed, capitalists/owners of means of production are oppressive, etc.

images can be studied, using semiotics, to reveal power relationships and the ideologies that keep them in place. …

Key features of Ideologies--  cast alternative viewpoints in a poor light.



Not accidental that there are huge flags—symbols (signs if you will) of national patriotism (power of country behind each leader…), aligning each leader with the identity of his country. Both depicted from slightly below—to make them more towering/powerful looking.

Politicians monitor their images closely!

1 : visionary theorizing
2 a : a systematic body of concepts especially about human life or culture b : a manner or the content of thinking characteristic of an individual, group, or culture c : the integrated assertions, theories and aims that constitute a sociopolitical program.
Mirriam-Webster

SOURCES
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Lenin propaganda poster

http://stalingrad_1943.tripod.com/stalingrad/id3.html

Bush + rumsfeld
http://www.gop.com/news/photoalbum.aspx?gallery=14