Welcome

1/28/2004 slide 51

Conclusion

•Images can and should be studied using semiotics, discourse theory and other methodologies (and not just advertising or “art” but all images)

•Theory excels when it’s demanding of itself

–Clear writing

–Meaningful goals

–Clear relations to other disciplines

•Next week

–Vision science has different perspective

–How can science and theory work together?

–How help us become more effective creators and critical viewers of visual materials?

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	Next lecture will take a different approach to the visual—studying how the visual system, or eye, and the perception of the world created by our brain, actually function.

	These two approaches taken together can help to answer some interesting questions about the role images in thinking, why they have the impact they do, and the interaction between conscious and unconscious visual processing and interpretation of images.