1/28/2004   slide 41
Social/Political/Academic Limits of Semiotics and Broader Theory
•Exaggerated role of media
•Politicization of everything
•Misinterpretation of science
•Obscure writing
•
–
•
•
•
1.














1.Where has this approach led? What is the benefit to society?  Is there any? Where can this awareness take us? Is it just confined to academia?

2.If no picture is better than any other—because all visual meaning is socially constructed and time- and culture-dependent, then what function does a museum have? Why pay more for a Van Gogh than a doodle by Andy?

3.Seeing is not the same as reading
4.Studies not conducted in a scientific way so conclusion, while they may be correct, have not really been proven
5.Seems like a small point, but the language is so difficult to read that it is now the subject of ridicule. Postmodern paper generator.
6.Nature. Although culture has a HUGE impact, it’s not everything. Science represents the nature focus of research and scientists in general find much visual theory of the type we just explored hard to swallow. As do many others, including some of the main semiotics “names”.