1/28/2004   slide 42
Exaggerated (Still Unknown)
Role of Advertising/ Media 1/3
•Some confusion of correlation with causation: theory not necessarily supported by appropriate research/ experiments.
•Media powerful but not one-way influence: feedback loop between media and world
–e.g., hip hop fashions taken up by media, increases number of people wearing this type of clothing, etc.
–Certain (often unpredictable) factors can be “tipping points” for success of a fashion or idea. [Galdwell 2002]
http://www.pbs.org/newshour/infocus/fashion/hiphop.html
Survival of the Prettiest: The Science of Beauty by Nancy L. Etcoff '76,

An evolutionary psychology approach to beauty and our pursuit of it.

http://www.nationalgeographic.com/tattoos/photo1.html

Gauntlett is a Professor of Media and Audiences at the Media School, University of Bournemouth http://theory.org.uk/david/index.htm
Who has written extensively about media, politics, identity, and other related topics.

What both these books reveal is that much is still unknown about how we see, how we reality is processed or constructed—and what role the visual plays.

One of the most exciting areas of research on this topic is in the sciences: