1/28/2004   slide 43
Exaggerated (Still Unknown)
Role of Advertising/ Media 2/3
•Effect of media portrayal of women
–Is it true that changing media portrayals of beauty have created unrealistic searches for female beautification?
–Some research shows reverse may be true, that “women cultivate beauty and use the beauty industry to optimize the power beauty brings.” p4 (Survival of the Prettiest, The Science of Beauty, Nancy Ectoff, Brown 1976)
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Survival of the Prettiest