1/28/2004   slide 45
Exaggerated (Still Unknown)
Role of Advertising/ Media 3/3
•Media effect on violence
–David Gauntlett Moving Experiences concludes that “research [on media effects] has failed to show that the media has any kind of direct or predictable effects on people.” http://theory.org.uk/david/index.htm
–Entertaining article “10 Things Wrong with the Media ‘Effects’ Model” http://theory.org.uk/david/effects.htm
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Gauntlette is a professor of media and believes in its influence—but has a compelling critique of sloppy research that has created a lot of erroneous perception of the effects of media.