Welcome

1/28/2004 slide 32

Perception,
A Visual Research Methodology?

•Approach

1.Take images seriously (goal of Power of Images lectures) yes

2.Consider the social context in which the image was made and is viewed not really

3.Consider your own “ways of seeing” yes (vision mediated by perceptual system, no guarantee we all see the same things)

•Examine one or more of the three steps in visual message process

1.Production of image (how it is made) ? Not sure

2.Image itself (what it looks like) yes

3.Audience (how it is seen) perhaps not in intended sense (brain injured an audience)

•Key factors to consider

1.Technological (tools used) ?

2.Compositional (formal design strategies) yes (by nature vs. people)

3.Social (economic, political, social relations, institutions and practices, cultural settings, etc.) somewhat-perceptual findings often relevant

–


	First chapter (intro of vis meth) introduces this framework for studying images. It discussed some history of these elements and why the Rose thinks this framework is effective.

	Andy disturbed by not seeing anything about what it is that is being communicated