1/28/2004   slide 17
Advertising Graphics
•Industrial revolution: billboard, posters, advertising
–Led to new type faces, mixing of fonts
•High-speed printing
–1810 400 pages/hr vs 250 by hand
–1815—2,500 pages/hr
–1827 NYT @4000pages/hr
•Keyboard operated typesetting (linotype) by Mergenthaler.
[HGD p133]
–1886 first demonstrated in NYT office
•Printing less expensive
•Color
Camels Cigarettes 1949 Ad - I'd walk a mile for a Camel
Camel ad, 1949 http://www.bambootrading.com/adsdetail.asp?sku=4084&itemname=Camels+Cigarettes+1949+Ad+%2D+I%27d+walk+a+mile+for+a+Camel

Stage coach poster

1826: Neipce, photograph.
Daguerre, Talbot
Photoprinting

Grid Systems in Graphic Design, by Joseph Mόller-Brockman – Ed