Paul Rand
•
Paul Rand (1914-1996)
,
•
and corporate identity
1956
1960s
1981 rebus
current
1924
http://www.typotheque.com/articles/paul_rand.html
NeXT logo cost 100,000 to design (Rand)
IBM logos http://www.ordiworld.com/article.php?sid=2986&mode=thread&order=0
