1/28/2004   slide 24
Today’s Graphics
•Digital graphics: e.g., April Greiman
•David Carson, b. 1956
–broke rules: no grid,
–no contrast
–odd cropping
–reverse leading (lines overlapping)
–columns with no gutter
–unusual widths, etc.
–(think WIRED).
•Ever-changing MTV logo colors
•Explosion of typefaces, Web, interactive text, Multimedia
•
Carson Design, NYC
Carson Raygun cover
Cultural variance-change with times, 1930s vs. today will seem “out of date”
MTV /VH1
Wired
Both violate design rules, but after a while people accept them and they become less shocking. Eye adapts. Like fashion. Perceptual learning—Romantic style of music to 20th c atonal, dissonant music. Ear adapts,
“visual culture” quotes on # of cuts/minute . Old movies seem boring and slow (?)