•Some style rules perceptually based, deal with legibility
–Tall skinny columns easier to read then very broad
ones
–Size of type etc.
–Capitals, spacing between words
–Modern book design (Aldus, Baskerville)
•Some “rules” based on cultural trends, like fashion
–WIRED, etc.
•Type for different media
–Micosoft researching screen-readable fonts. Use with lcd
panels, PDAs, cell phones-- sub-pixel
positioning. Word “reading”
format